If you’re still thinking that identity theft only happens to other people, you’d be wise to seriously think again.

Did you know that Identity Theft was the #1 source of consumer fraud complaints submitted to the FTC this past year? That’s right folks – and for seventh year in-a-row, continues to top the FTC Complaint List.

What does this mean in terms of dollars? In 2007, $1.2 billion dollars in consumer fraud losses. This translates into an average monetary loss for an individual of $349.

Want to take a guess at the most common type of identity theft? If you guessed Credit Card Fraud, you’d be right. More specifically, the type of credit card fraud whereby identity thieves open those fraudulent new accounts is on the rise.

Who needs identity theft protection? Individuals, children and students, families and previous victims of identity theft all need and will benefit from identity theft protection.

Fortunately, taking swift action to protecting your credit and good name is easier and more affordable than you might think.

Leading the identity theft protection industry, LifeLock serves and protects the identities of individuals and families with a $1,000,000 Guarantee – all for about 30 cents or less per day.

So don’t wait until you’re an identity theft or fraud victim, check out LifeLock and see what it means to know that these experts got your back.

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